Affiliate Partners

We work with publishers, streamers, affiliates and marketing partners who want to build a practical, long-term partnership with BC Game. Our affiliate programme is designed around clear commercial terms, useful reporting and straightforward communication, so both sides know what to expect from the start.

What the programme is for

The programme gives partners a way to introduce relevant audiences to BC Game through agreed marketing activity. We look for placements that fit the publisher’s content and make sense for its audience, rather than a one-size-fits-all campaign. Before any activity begins, we agree the intended channels, target markets and promotional approach.

Partnership benefits

A good partnership needs more than a commission agreement. We aim to make day-to-day work manageable, with a clear point of contact, agreed campaign priorities and timely answers to commercial questions. Partners can discuss the types of content and placements they plan to use, helping us keep expectations aligned as campaigns develop.

Commission structure

Commission arrangements are discussed with each partner before a campaign goes live. The model and calculation method depend on the agreed terms and the type of activity involved. We set out how qualifying activity is measured, when commissions are reviewed and any conditions that apply, so partners can assess the arrangement before committing traffic.

Tracking and reporting

Partners need a clear view of how agreed activity is performing. We discuss the reporting available for each partnership, including how referrals and qualifying results are recorded. Where a figure needs checking, we want partners to be able to raise it and receive a practical explanation. Reporting terms are confirmed as part of the partnership agreement.

Marketing tools and support

We can discuss suitable creative formats and campaign materials based on the channels a partner uses. Any copy, imagery or placement should be reviewed against the agreed brief before publication. For UK-facing activity, marketing must only proceed where it is permitted and meets applicable advertising and licensing requirements. We do not expect partners to make claims that have not been approved.

Working together over time

We prefer partnerships that can be reviewed and improved, not left running without discussion. Regular conversations about placement quality, audience fit and campaign results help both sides decide what is worth continuing or changing. If your approach fits BC Game, we are open to discussing a working arrangement with clear expectations from the outset.